BreakFest 901 was welcomed back for its second year by clear skies and a ‘toasty’ 95 degrees, as predicted by Meteorologist Andrew Kozak. It took place once again in the Water Tower Pavilion on Broad Avenue, where friends and foodies gathered to pay tribute to the most important meal of the day.
When entering, guests were greeted by the wondrous sight of the drink tent. This year’s Bloody Mary sponsor was Nikki’s Hot Products, who exclusively debuted their new Memphis Mild Bloody Mary Mix (hitting shelves in early 2017) at the festival. I personally tasted it, and it’s really good. The hot version of the mix can be purchased right across the street at 901 of a Kind.
The event once again benefited Urban Bicycle Food Ministry, a group that prepares food for Memphis’ homeless population, and delivers it via bike twice weekly.
Many local food truck favorites were present, including Fuel Cafe, El Mero, Say Cheese!, and Gourmade. My first indulgence was the Migas from the Fuel Food Truck, essentially breakfast-style nachos. The dish consisted of a bed of tortilla chips with fresh veggies, salsa, cilantro, onions, and sour cream, topped with Cotija cheese.
For a treat, we dropped by the Bedrock Eats & Sweets truck , tempted after seeing the huge line, and nabbed a Waffle Tiramisu. The dessert featured layers of espresso-soaked waffles, topped with cream.
Rec Room provided some entertainment, including a ping pong setup, and life-size Jenga.
French Truck Coffee (formerly Relevant Roasters) could be spotted serving very welcome iced coffees near their trademark car.
Guests and team members were all smiles despite the heat as they lounged and enjoyed live music.
Summer Avenue is the recent winner of Christian Brothers High School’s Battle of the Bands at Minglewood Hall.
After several rounds of locally prominent judges, such as Paula Raiford, Masterchef Junior Champion Logan Guleff, and Noah Glenn (Choose901), the top 3 of each of the competition’s 5 categories were decided.
1st Pirates of the Grillibbean, 2nd Masters of Breakfast, 3rd Squeel Street
1st Dos Eggys, 2nd Pirates of the Grillibean, 3rd Team Tart
1st Elevensies, 2nd Team Tart, 3rd Masters of Breakfast
1st Team Tart, 2nd Squeel Street, 3rd Masters of Breakfast
1st Team Tart, 2nd Masters of Breakfast, 3rd Elevensies
The festival was a lot of fun, and such a unique concept. I love seeing Memphians gather in support of a good cause. If you missed the festival and couldn’t get your brunch fix, check out my 10 Veg-Friendly Brunches post.
For snippets from BreakFest, check out my YouTube here.
See you next year!