BreakFest 901


BreakFest 901 was welcomed back for its second year by clear skies and a ‘toasty’ 95 degrees, as predicted by Meteorologist Andrew Kozak.  It took place once again in the Water Tower Pavilion on Broad Avenue, where friends and foodies gathered to pay tribute to the most important meal of the day.


I’m not a bloody mary person, especially in the heat, so mimosas were more than welcome.


The event once again benefited Urban Bicycle Food Ministry, a group that prepares food for Memphis’ homeless population, and delivers it via bike twice weekly.



Many local food truck favorites were present, including Fuel Cafe, El Mero, Say Cheese!, and Gourmade.  My first indulgence was the Migas from the Fuel Food Truck, essentially breakfast-style nachos.  The dish consisted of a bed of tortilla chips with fresh veggies, salsa, cilantro, onions, and sour cream, topped with Cotija cheese.


For a treat, we dropped by the Bedrock Eats & Sweets truck , tempted after seeing the huge line, and nabbed a Waffle Tiramisu.  The dessert featured layers of espresso-soaked waffles, topped with cream.






Rec Room provided some entertainment, including a ping pong setup, and life-size Jenga.


French Truck Coffee (formerly Relevant Roasters) could be spotted serving very welcome iced coffees near their trademark car.

Kelvin Kolheim (MCC Director of Economic Development), Shayla

Guests and team members were all smiles despite the heat as they lounged and enjoyed live music.


Summer Avenue is the recent winner of Christian Brothers High School’s Battle of the Bands at Minglewood Hall.


After several rounds of locally prominent judges, such as Paula Raiford, Masterchef Junior Champion Logan Guleff, and Noah Glenn (Choose901), the top 3 of each of the competition’s 5 categories were decided.


Breakfast Sandwich

1st Pirates of the Grillibbean, 2nd Masters of Breakfast, 3rd Squeel Street


1st Dos Eggys, 2nd Pirates of the Grillibean, 3rd Team Tart

Bacon Lovers

1st Elevensies, 2nd Team Tart, 3rd Masters of Breakfast

Breakfast Sweets

1st Team Tart, 2nd Squeel Street, 3rd Masters of Breakfast

Anything Goes

1st Team Tart, 2nd Masters of Breakfast, 3rd Elevensies


Founders Andy Wells and Christin Yates

The festival was a lot of fun, and such a unique concept.  I love seeing Memphians gather in support of a good cause.  If you missed the festival and couldn’t get your brunch fix, check out my 10 Veg-Friendly Brunches post.

For snippets from BreakFest, check out my YouTube here.

See you next year!


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